Advertising

Michael Wukoschitz's picture

UK: TripAdvisor under ASA scrutiny

Following a huge number of complaints by hotels that the travel website did not check its reviews and many of them were  misleading, fake or defamatory, TripAdvisor is to be investigated by the Advertising Standards Authority (ASA).

Phil Cameron's picture

China Airlines Fined for Violating DOT Price Advertising Rules

China Airlines Fined for Violating DOT Price Advertising Rules

Tuesday, June 21, 2011 

Michael Wukoschitz's picture

USA: airlines ask for more time to comply with new DOT rules

U.S. airlines have asked the Department of Transportation for an extra six months to prepare for compliance with the DOT's new consumer-protection rules introduced in April, which include a requirement that advertised fares and air-inclusive packages include all taxes and fees, in print and online. The requirement of full-fare advertising is scheduled to take effect Oct.

Michael Wukoschitz's picture

USA: airlines fined for violating advertising rules

The U.S. Department of Transportation (DOT) in separate cases assessed civil penalties against Continental Airlines and US Airways for violating the Department’s rules prohibiting deceptive price advertising in air travel. A review of Continental’s website revealed instances in which the carrier failed to include fuel surcharges in its listed fares. US Airway’s homepage advertised fares to Rome for $659.

Michael Wukoschitz's picture

ECJ: Advocate General gives opinion on advertising entry-level prices for travel and tourist services

Swedish travel company "Ving Sverige" had advertised New York trips in newspaper ads, indicating an entry level price only. In his opinion of Feb. 3, 2011, Advocate General Paolo Mengozzi held that indication of an entry-level price would only fulfil the information requirements of Art. 7 of the Unfair Commercial Practices Directive (2005/29/EC) if indication of the actual price was

Michael Wukoschitz's picture

Germany: extention of previously announced early booking discount period not misleading

Defendant, a tour organizer organizing packages for children announced on his website an early booking discount of EUR 25 for a particular package if booking was made until March 31, 2009 latest. He then extended this period to April 17 and on Arpil 21 announced that the discount will be granted for every booking until April 30. However, even after the latter date defendant went on granting the discount. A costumer was told that this was because of favourable acquisition prices which were unexpectedly still available and which defendant wanted to pass on.

Michael Wukoschitz's picture

Israel Tourism Map misleading?

In GoIsrael’s advertising, in brochures as well as website, occupied Palestinian Territories alledgedly are shown as part of Israel. According to an eTN report, the Dutch Advertising Standards Authority (Reclame Code Commissie) agrees with two Dutch activists who have filed a complaint, that GoIsrael’s advertising is misleading and against the Advertising Code. The Committee advises GoIsrael to stop this way of advertising.

Michael Wukoschitz's picture

UK: ASA adjudication on airport train ad

Various posters at Stansted airport included an image of a train, the text "35 MINUTES" or "TRAIN TO LONDON 35 MINUTES" and various images of iconic central London landmarks including Big Ben, the London Eye and Nelson's Column. Trains stopped at Tottenham Hale in North London in 35 minutes whereas it took 45 minutes to Liverpool Street in central London.

Michael Wukoschitz's picture

UK: online advertisements will come under the regulation of the Advertising Standards Authority

From next year, the rules in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing communications online, including the rules relating to misleading advertising, social responsibility and the protection of children. The remit will apply to all sectors and all businesses and organisations regardless of size.

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